Google+ Pages

About Google+ pages (look at examples)

Google+ pages provide local businesses, brands, organizations and artists with a public identity and presence on Google+. Google+ pages are managed through the Google My Business dashboard, which allows businesses to update and share business information on Google.

Google+ pages interact in the Google+ world similar to the way that regular Google+ profile owners do - they can add people to circles, edit their profile, share things in Google+, +1 comments and photos, and create and join Hangouts.

Google has described Google+ as a ‘social layer’ that enhances many of its online properties. Having a Google+ page can help business owners to build a loyal fan base, providing customers with the opportunity to leave reviews and show their appreciation. Users are also able to use Google’s +1 button to endorse and share business related content across the web.

Google+ enables local business owners to link their Google+ page with their Google Places For Business page (formerly Google Places), and their own website. This enables businesses to connect with customers via organic search, Google+, or on mobile devices, and ultimately puts businesses in charge of their brand.

Depending on the nature of your Google+ business page, various rich snippets of information may be displayed to enhance the appearance of your brand and encourage engagement with your business. Businesses will also be able to provide accurate information and company updates to the end user directly via the search results page.

Types of Google+ pages

Local business pages

Local Google+ pages have features that allow customers to easily connect with that business’s physical location. For example, local pages include a map of the business’s location and feature its address, phone number, and hours of operation. Verifying a local page helps provide Google users with accurate and up-to-date information about your business.

With Google My Business Locations, you can add and manage multiple locations on Google for free using our simple management tool. Google My Business Locations allows you to:

 Be found by customers:
Google My Business Locations allows you to manage business information for all your locations so customers can easily find you on Google Search, Maps, and Google+--no matter what device they're using.
 Make it easy for customers to get in touch:
Give customers the right info at the right time, whether that be driving directions to your business in Maps, hours of operations in Search or a phone number they can click to call you on mobile phones.
​ Edit multiple locations:
Easily import, verify, and edit multiple locations at once from a single dashboard.

Most local pages also share the functionality of other Google+ pages -- you can create and manage circles, start and join hangouts, and share content like posts and photos.

Brand, organization, or artist pages

Brand, organization, or artist pages don’t include address or other physical location information that appears on Google Maps. Brands, organizations, artists, and other groups or individuals can create Google+ pages to reach out to followers, fans, and customers on Google. You may choose from the following page types:
- Product or Brand
- Company, Institution, or Organization
- Arts, Entertainment, or Sports
- Other 

Reviews of your business may also be displayed in the search results alongside your business information. Having a presence on Google+ will allow you to monitor these and respond via social media. Reviews are becoming an increasingly important factor for search engine rankings, so being proactive in encouraging and managing your reviews and online reputation is important.

Photos of your business and product offering may also be displayed for your brand search, so ensuring that you have a Google+ profile which is nicely populated which high quality images is important.

On the social side, linking your Google+ profile to your website also has the potential to display your recently published blog posts and news stories within the search results. Making sure that you are regularly updating your site’s content and sharing this via Google+ gives the best chance of promoting updates to a wider audience, and increases the chance of this content being shared and endorsed.

Not only are you able to gain greater visibility of your company information, hooking up your Google+ profile to your website can also gain you more followers on the platform. Google is now giving logged in users the option to ‘Follow’ businesses on Google+ plus right from the search results page.

Google Plus Business Secret

Encourage your employees or coworkers create their own Google+ profiles if they don’t already have a profile. They can help you in just a couple minutes a day, post links to your websites on their Google+ profiles, they can share the posts from your page and even +1 posts. It’s an easy, yet powerful way to quickly and legitimately gain social signals for a new page.