While climbing the rankings on Google and the other major search engines, getting higher quality, trusted backlinks is really now one of the only ways to go. The days of sending thousands of spammy, low quality backlinks is over -for pure whitehat methods at least.
Google stopped updating the public Toolbar PageRank, so that metric is out the window. Now SEOs are relying on new metrics in search engines which hover around trust and authority.
The main thing we need to do to improve a sites authority is to improve its TrustRank. TrustRank per Wikipedia:
"TrustRank seeks to combat spam by filtering the web based upon reliability. The method calls for selecting a small set of seed pages to be evaluated by an expert. Once the reputable seed pages are manually identified, a crawl extending outward from the seed set seeks out similarly reliable and trustworthy pages.TrustRank's reliability diminishes with increased distance between documents and the seed set." (source: https://en.wikipedia.org/wiki/TrustRank)
So how can we go out there and get links from these high authority seed list websites, and at the same time, not have to build thousands of links and stay within 1 jump from the seed site (not diminishing the distance with multiple jumps)? The answer is simple: Social Networks and Google Blog for Mobile Users. The other important thing is Google has started displaying the Google+ profile details including number of followers, next to the URL of the website. So when you have a Good number of Google+ Followers it will build the trust and definitely increase your organic traffic. And your customers will find you easier in online searches on Computers, Mobile Phones and Tablets from 4”. Earlier this year, Google announced that for the first time, it was seeing more search activity on mobile than desktop. The caveat was that this was for 10 countries, including the US. Today, Google has now said this is the case worldwide.
Google Plus blogging connection has been inarguably forged. At this point, it’s only a question of how strong it will become. Google Plus has this little feature known as the rel=“author” tag. This short piece of code can be added to your blog or website, letting Google know that this content belongs to you (and your Google Plus account). When you show up in the Google search results, your relevant Web page (my page: Asus Wireless AC5300... ) will look like this second search result (instead of the non-Google Author results below it):
Not only does that first link look more authoritative and click-worthy, it actually is. According to Eric Schmidt, former Google CEO:
“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”
By the way, when Schmidt says “anonymous,” he isn’t referring to any subjective position about your Internet status. In Google’s mind, if you’re not on Google Plus, then you are anonymous (and will be treated as such).
Avoid Anonymity: Set Up rel=“author” in Google Plus
Setting up the rel=“author” tag really isn’t that difficult to do. If you know enough to operate your own little business blog, then you’re definitely capable. There are a number of short tutorials out there, but I recommend this one from Search Engine People, which will show you how it’s done from point A to point Z.
While setting up a Google Plus profile and this tag will produce the desired result (a picture next to your search engine results), I highly recommend using Google Plus actively. We’re not sure yet exactly how users’ level of Google Plus activity will affect their results in the search engine, but it’s very likely that more engaged users will be better rewarded.
If you’re a business owner and you’re not blogging, then the time to start is now. You don’t have to take it from me – just ask Google.
Google ended Google Authorship. After three years the great Google Authorship experiment has come to an end … at least for now. now the bylines and everything else related to the program are gone. It’s dead.
The markup people have included in their pages won’t hurt anything, Google tells us. It just will be ignored, not used for anything. But before you run to remove it all, keep in mind that such markup might be used by other companies and services. Things like rel=author and rel=me are microformats that may be used by other services
Now that Google Authorship is dead, how can Google keep using Author Rank in the limited form it has confirmed? Or is that now dead, too? And does this mean other ways Author Rank might get used are also dead?
Google told us that dropping Google Authorship shouldn’t have an impact on how the In-depth articles section works. Google also said that the dropping of Google Authorship won’t impact its other efforts to explore how authors might get rewarded.
How can all this be, when Google has also said that it’s ignoring authorship markup?
The answer is that Google has other ways to determine who it believes to be the author of a story, if it wants. In particular, Google is likely to look for visible bylines that often appear on news stories. These existed before Google Authorship, and they aren’t going away.
This also means that if you’re really concerned that more Author Rank use is likely to come, think bylines. That’s looking to be the chief alternative way to signal who is the author of a story, now that Google has abandoned its formal system.
Earlier this year, Google announced that for the first time, it was seeing more search activity on mobile than desktop. The caveat was that this was for 10 countries, including the US. Today, Google has now said this is the case worldwide.
It was last May when Google said that more searches were happening on mobile devices than desktop in the US, Japan and eight other countries that weren’t named. Today, Google’s senior vice president of search, Amit Singhal, reiterated that statement when speaking at Recode’s Code Mobile event, as reported by The Verge.
Old news? No. We followed up with Google, which told Search Engine Land that Singhal was referring to the fact that worldwide, mobile searches now exceed desktop.
It is possible that in some individual countries, desktop still tops mobile. The worldwide is for all searches, from all countries, lumped together, Google told us.
It’s important to note that this doesn’t mean that desktop searches have diminished.Stats on desktop search from comScore routinely show the overall amount has risen from month to month. Rather, it’s that mobile searches have been a growing new segment that have caught up and now overtaken desktop search.
On the whole, desktop search has grown. As a percentage, it has dropped. That’s because we’re living in what I’ve called an “always-on search world,” where we’re always able to search. Got a query? Your phone is always in reach, as opposed to the past when you’d have to get to wherever your computer was. So the overall search queries happening have grown.
On a related subject, last month we reported that despite the growth in apps, search remains strong. Google Search in mobile browsers is big, according to a Morgan Stanley report based on comScore data. Google Search within its app is even bigger. In fact,Google Search is rated as the fourth most popular app overall in the US.
Singhal also said Google has now indexed 100 billion links within apps. This means that when people are within Google’s search results, and Google knows they have a particular app installed, it can jump them from the results into the app version of a Web page. Read more at searchengineland.com
Google stopped updating the public Toolbar PageRank, so that metric is out the window. Now SEOs are relying on new metrics in search engines which hover around trust and authority.
Measuring Trust
The main thing we need to do to improve a sites authority is to improve its TrustRank. TrustRank per Wikipedia:
"TrustRank seeks to combat spam by filtering the web based upon reliability. The method calls for selecting a small set of seed pages to be evaluated by an expert. Once the reputable seed pages are manually identified, a crawl extending outward from the seed set seeks out similarly reliable and trustworthy pages.TrustRank's reliability diminishes with increased distance between documents and the seed set." (source: https://en.wikipedia.org/wiki/TrustRank)
So how can we go out there and get links from these high authority seed list websites, and at the same time, not have to build thousands of links and stay within 1 jump from the seed site (not diminishing the distance with multiple jumps)? The answer is simple: Social Networks and Google Blog for Mobile Users. The other important thing is Google has started displaying the Google+ profile details including number of followers, next to the URL of the website. So when you have a Good number of Google+ Followers it will build the trust and definitely increase your organic traffic. And your customers will find you easier in online searches on Computers, Mobile Phones and Tablets from 4”. Earlier this year, Google announced that for the first time, it was seeing more search activity on mobile than desktop. The caveat was that this was for 10 countries, including the US. Today, Google has now said this is the case worldwide.
Not only does that first link look more authoritative and click-worthy, it actually is. According to Eric Schmidt, former Google CEO:
“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”
By the way, when Schmidt says “anonymous,” he isn’t referring to any subjective position about your Internet status. In Google’s mind, if you’re not on Google Plus, then you are anonymous (and will be treated as such).
Avoid Anonymity: Set Up rel=“author” in Google Plus
Setting up the rel=“author” tag really isn’t that difficult to do. If you know enough to operate your own little business blog, then you’re definitely capable. There are a number of short tutorials out there, but I recommend this one from Search Engine People, which will show you how it’s done from point A to point Z.
While setting up a Google Plus profile and this tag will produce the desired result (a picture next to your search engine results), I highly recommend using Google Plus actively. We’re not sure yet exactly how users’ level of Google Plus activity will affect their results in the search engine, but it’s very likely that more engaged users will be better rewarded.
If you’re a business owner and you’re not blogging, then the time to start is now. You don’t have to take it from me – just ask Google.
Google ended Google Authorship. After three years the great Google Authorship experiment has come to an end … at least for now. now the bylines and everything else related to the program are gone. It’s dead.
The markup people have included in their pages won’t hurt anything, Google tells us. It just will be ignored, not used for anything. But before you run to remove it all, keep in mind that such markup might be used by other companies and services. Things like rel=author and rel=me are microformats that may be used by other services
Now that Google Authorship is dead, how can Google keep using Author Rank in the limited form it has confirmed? Or is that now dead, too? And does this mean other ways Author Rank might get used are also dead?
Google told us that dropping Google Authorship shouldn’t have an impact on how the In-depth articles section works. Google also said that the dropping of Google Authorship won’t impact its other efforts to explore how authors might get rewarded.
How can all this be, when Google has also said that it’s ignoring authorship markup?
The answer is that Google has other ways to determine who it believes to be the author of a story, if it wants. In particular, Google is likely to look for visible bylines that often appear on news stories. These existed before Google Authorship, and they aren’t going away.
This also means that if you’re really concerned that more Author Rank use is likely to come, think bylines. That’s looking to be the chief alternative way to signal who is the author of a story, now that Google has abandoned its formal system.
Earlier this year, Google announced that for the first time, it was seeing more search activity on mobile than desktop. The caveat was that this was for 10 countries, including the US. Today, Google has now said this is the case worldwide.
It was last May when Google said that more searches were happening on mobile devices than desktop in the US, Japan and eight other countries that weren’t named. Today, Google’s senior vice president of search, Amit Singhal, reiterated that statement when speaking at Recode’s Code Mobile event, as reported by The Verge.
Old news? No. We followed up with Google, which told Search Engine Land that Singhal was referring to the fact that worldwide, mobile searches now exceed desktop.
It is possible that in some individual countries, desktop still tops mobile. The worldwide is for all searches, from all countries, lumped together, Google told us.
It’s important to note that this doesn’t mean that desktop searches have diminished.Stats on desktop search from comScore routinely show the overall amount has risen from month to month. Rather, it’s that mobile searches have been a growing new segment that have caught up and now overtaken desktop search.
On the whole, desktop search has grown. As a percentage, it has dropped. That’s because we’re living in what I’ve called an “always-on search world,” where we’re always able to search. Got a query? Your phone is always in reach, as opposed to the past when you’d have to get to wherever your computer was. So the overall search queries happening have grown.
On a related subject, last month we reported that despite the growth in apps, search remains strong. Google Search in mobile browsers is big, according to a Morgan Stanley report based on comScore data. Google Search within its app is even bigger. In fact,Google Search is rated as the fourth most popular app overall in the US.
Singhal also said Google has now indexed 100 billion links within apps. This means that when people are within Google’s search results, and Google knows they have a particular app installed, it can jump them from the results into the app version of a Web page. Read more at searchengineland.com
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